EVALUATION QUESTION 2: HOW DOES YOUR MEDIA MAGAZINE REPRESENT PARTICULAR SOCIAL GROUPS?

My magazine design has been catered to represent a black male audience of 16-18. This teenage age range is one that feels that their voice needs to be heard more and that take a huge interest in Hip Hop to the extent that they try to live their life like a Hip Hop star.

The artist on my front cover is dressed in a hoodie and has his hood up. Not only is this a feature of typical London Gang attire but also how it is worn. It connotes mysteriousness danger.  As the model in my photograph is of black ethnicity my front cover also represents what is stereotypically expected of black youths in London nowadays. The microphone in his hand also represents how black males of this age in London look to penetrate the music business just as the likes of tinnie tempah, chipmunk and tinchy strider have. The Ralph Lauren hoodie the artist is wearing also relates to the current desire that the male youth have to wear the brand and dress to show the money they have.

However, the model on my contents page is also of black ethnicity but is dressed differently. He hasn’t got a hood on and represents the fact that not all back youth in London are hoodies and up to no good. It also shows that the Hip Hop industry does not have the same effect on all youths and they do not share the same role models. Instead of a hoodie this model is wearing a tartan scarf and Burberry hoodless jacket and has sensible hairstyle, this connotes that maybe street fashion is changing to a new more conventional and understated style.